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Monday, October 11, 2010

Creativity from 'Without'

To create from without, one would have to look outside of one’s self in order to achieve such a goal. However, as designers, even if we were to look to the outside world for inspiration instead of inside ourselves, a part of us will always be imbedded into our creation, like a mark or a signature to isolate our creations from the creation of others. 

Ornella Iannuzzi is a jewelry designer who finds inspiration for her work from ‘without’. She’s won many awards and has widely impacted the jewelry scene. She finds her inspiration through nature and its formation. Her direction of inspiration may have perhaps stemmed from her childhood environment in the French Alps. From tree barks to the splintered arid sun-dried mud on the grounds found on hot summer days, she utilizes her love of rocks, land and plant formations to translate into designs. Using her interest in geological formation and her fascination with minerals and metals as a basis for her designs, her creations seems as though it has been born and torn form the earth itself; and some seem to be as though it had been plucked from the bottom of oceans and reefs. Her mediums are from sustainable sources and vegetal elements that are created and molded to hold organic shapes. Because of her material choices –ranging from woods, semi-precious stones, and metals of a wide variety – and the way she works with them, her works seem to thrive, as though alive. 

Her work embodies a rawness and each piece exerts personality within itself. 

photos taken from: http://www.ornella-iannuzzi.com 

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